01 Apr
Why are Businesspeople So Scared of Simple Language?
I include two ‘revision rounds’ in all my copywriting projects. That way if a client wants to change something, they can see how it looks before deciding to keep it.
Somewhere around three-quarters of my requested revisions in the past few years were all the same thing. Trading everyday, honest language for a jargon-choked, […]
, Zipped by 