Listen to “The Battle Against Cryptic Web Content” on BlogTalkRadio
The transcript and audio recording of last week’s Product Management Talk, “The Battle Against Cryptic Web Content,” are now available!
Listen to the recording (or download it) here:
Product Management Talk 2-21-12: Chris Williams (BlogTalkRadio)
Read the (long!) transcript of tweets and talking points here:
The Battle Against Cryptic Web Content Transcript (Hosted on SlideShare)
One reason for the Product Management Talk, as Cindy says in her intro, is to “raise important issues all product managers should confront.”
Everyone who joined us on Twitter agreed – jargon-loaded, “cryptic” web content is one of those issues.
Content Creation Advice in Tweets: Tips from the Professional Masses
It’s comforting to know I’m not the only person who understands how critical Clear Content is! We were joined by several active tweeters, who espoused many excellent points about web content quality.
I’ve posted some examples from the transcript below. B2B companies, take note – if you use jargon-soaked business-speak on your websites, you’re fighting against these perceptions!
@brainmates: The communications challenge is to make the complex simple without treating the reader like an idiot.
@brainmates: There is often an assumption that the reader shares the same knowledge as the writer. Rarely true, leaving the reader lost.
@ProdMgmtTalk @blueferret says it’s a challenge to boil the complex down-but isn’t challenging for writers who listen to the audience.
@KellyBurroughs Stiff language makes me leave. I don’t enjoy talking to ppl who use stiff language, but will if I have to – reading I have a choice!
@ProdMgmtTalk Stiff language drives visitors away! They won’t expend effort to understand what you’re saying unless they get its relevance.
Had a blast doing this. Many thanks to Cindy Solomon for her diligent work setting up these talks every week.
