6 Questions to Ask 30 Days AFTER Your Marketing Campaign Starts

I thought about writing a long article today. Then I remembered that my audience knows a thing or two about marketing in the first place.

So I decided on a short “reminder” post today. Reminders on what you should check after your marketing campaign starts (not before!).

1. Is our marketing working?
   (Are you getting anything like the results you aimed for?)
2. Are our goals the same now?
   (Has a new goal or priority come up since this started?)
3. What do our customers think?
   (See what’s said on social media. Collect email responses. Record phone calls. Put all of this in one place and analyze it.)
   
4. Are we on track for the future?
   (If the campaign response rate is already tapering off, you’ll need to pick up the pace.)
5. Is this adding value to other pursuits?
   (The campaign’s responses should be usable in other pursuits, e.g. older lead revitalization.)
6. Should we change tactics, or keep going?
   (Weigh your metrics against your campaign goals. If the content isn’t pulling well enough, try a different angle.)

That’s it. Just a few reminders. Success with content marketing these days takes much more than just good writing. But too often companies set the campaign up and just wait for leads. Or worse, forget about it and rush on to the next task.

Revisit those campaigns. I do it 30 days after start. Sometimes 2 months afterward is better though (for bigger campaigns).

And remember…no response at all? Is still a response.

More on that next time.