Who’s This Guy?

About Blue Ferret Communications

I spent my first few professional years in IT, working as an administrator for several companies. All the while I was called on for a lot of writing – newsletters, sales tips, web content, product descriptions, etc.

I soon found out my talent for putting complex information in an easy-to-understand format wasn’t as widespread as I thought! What seemed to come naturally to me baffled co-workers. So in 2002, after the dot-com bubble burst, I decided it was time for something new.

Thus Blue Ferret Communications was born.

I started out as a generalist, every-industry, I-do-it-all copywriter. (That got old fast.) After a while I realized I was a lot better at certain types of writing than others. I stink at hard-selling ad copy, for example. But I’m stellar at website content and case studies.

Now it’s 2010 and I’m still going.  In the past year I’ve moved into social media – find me on Twitter.  My site updates whenever a project (or a shiny object) isn’t distracting me.

Clients I Enjoy

IT/Technology Companies

(Examples:  Software Developers, Consulting Firms, Web Apps/Services)

75% of my clients are tech-related companies.  Having spent 6 years as an IT admin, I know the language and how to translate it to persuasive content.  IT clients know they get content from me that’ll make customers nod their heads and realize they need your solution.

Startups

Aah, startups.  A few people doing the work of a few dozen.  Not much time for marketing there.  B2B startups make excellent clients for me, because they already know the value of specialization.  Outsourcing website development (including content) while you work on your product makes perfect sense.

Alternative Energy

This field’s starting to take off.  However, it still has a very high sales curve to overcome.  Beat it with lots of helpful information and regular, super-targeted marketing.  That’s where I help out.

B2B Service Businesses

The more you grow, the more recognition you need online.  Slice through the crowds an speak to the audience you know exists for your product.

FAQs

  1. What do you specialize in?
    I write content for B2B websites, case studies, white papers and email marketing.
  2. Where did this “Blue Ferret” thing come from?
    Each word in the name has a meaning.

    • Blue – The color of professionalism, good communication and friendliness.
    • Ferret – Lively, curious and fun.
    • Communications – I write marketing communications material.
  3. What do you mean by “web content?”
    “Content” is the information you present in marketing material & online.  Text, graphics, files for download.  It usually refers to the text on a website (what you’re reading now).  This is hands-down the most valuable part of your website.  If you have no words on the page, how can you sell anything?
  4. Do you write other things besides web content?
    Sure!  If you’re not sure if I write a certain project type, shoot me an email and ask.
  5. Do you copyright products?
    I get asked this one all the time.  The answer’s no, that’s a different “copyright.”  If that’s what you’re looking for, please visit the US Copyright Office.
  6. What are your rates?
    I prefer to quote by the project, since each client’s needs are different.  Email me at chris@blue-ferret.com with your project’s details and I’ll get you a quote that business day.

Privacy Policy

I have a very simple privacy policy.  Here it is:  All communications between myself and you (the client) fall under US privacy laws and are kept confidential.  Copyright on any content produced is held by me until all project fees are paid.  At which time, copyright transfers to you (the client).  I reserve the right to use content produced as samples for my portfolio.

Chris is available for speaking engagements on writing website copy, SEO strategies, and ways to market online. Please contact him at chris@blue-ferret.com for a consultation.

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