Blue Ferret Communications                                                     

Damage Control: A Written Answer to a Business Disaster
7-21-08
By Chris Williams
Blue Ferret Communications
chris@blue-ferret.com
www.blue-ferret.com
Most people think copy writing belongs in ads, on brochures, etc. Heavy promotion, chock-full of sales slogans. Oh, and for filling webpages with jargon, so they don’t look empty.
I’ve always believed writing has tremendous power in business. To prove it, […]

I include two ‘revision rounds’ in all my copywriting projects. That way if a client wants to change something, they can see how it looks before deciding to keep it.
Somewhere around three-quarters of my requested revisions in the past few years were all the same thing. Trading everyday, honest language for a jargon-choked, […]

The 5 Types of Customers You Meet on the Web
Chris Williams
Blue Ferret Communications
June 12, 2006 (originally written)
It’s easy to think of your market as one big block of people. It’s an old print-advertising tactic. It’s also irresponsible to use on the Web.
A customer could be browsing through your site for a dozen reasons. He could […]

3 Website Content Tricks That Keep Small Business Customers Coming Back
Chris Williams
Blue Ferret Communications
June 14, 2006 (originally written)
If you looked up “necessary evil” in the Small Business Dictionary, I think there’d be a picture of a website. Small business owners are so busy, a website is often placed deep in the “Set it and forget […]

Web Writing..THAT SHOULD NOT BE!
By Chris Williams
Blue Ferret Communications
April 2006 (originally written)
Cue the minor-key pipe organ! Call up those webpages! Put the ‘appalled gasp’ sound effect on standby!
The Blue Ferret has gone mad…MAD, I tell you! Well, okay, just peeved. I see the same thing all over the Web, every day, and it’s bugging me. […]

The Brochure Dump
Why Recycling Brochure Copy Is A Bad Idea for Websites
By Chris Williams
February 15, 2006 (originally written)
“So what do we put on the website?”
“Oh, let’s just toss the brochure copy in there and throw it up on the Web.”
AGH! If only I carried a rolled-up newspaper, and humans were as responsive to nose-hits as […]