Comments for Blue Ferret Communications http://www.blue-ferret.com Helping B2B Firms Create Powerful Web Content Mon, 26 Sep 2011 19:21:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Know Any Thought Followers? Why the ‘Thought Leader’ Classification Doesn’t Work (And What to Say Instead) by Chris W. http://www.blue-ferret.com/know-any-thought-followers-why-the-%e2%80%98thought-leader%e2%80%99-classification-doesn%e2%80%99t-work-and-what-to-say-instead/comment-page-1/#comment-9989 Chris W. Mon, 26 Sep 2011 19:21:11 +0000 http://www.blue-ferret.com/?p=258#comment-9989 I just had an image of guys in suits racing to jump off a cliff. "FIIIiiirrrsssttt........." Ker-splat. "Lead Lemming." Hilarious way to characterize the dichotomy! I never thought "mind control" when I saw the term, but I did think "So who verifies the leadership?" Answer: Nobody. So it was kind of pointless from the outset, really. I just had an image of guys in suits racing to jump off a cliff. “FIIIiiirrrsssttt………”
Ker-splat.

“Lead Lemming.” Hilarious way to characterize the dichotomy! I never thought “mind control” when I saw the term, but I did think “So who verifies the leadership?”
Answer: Nobody.

So it was kind of pointless from the outset, really.

]]> Comment on Know Any Thought Followers? Why the ‘Thought Leader’ Classification Doesn’t Work (And What to Say Instead) by Cliff Tyllick http://www.blue-ferret.com/know-any-thought-followers-why-the-%e2%80%98thought-leader%e2%80%99-classification-doesn%e2%80%99t-work-and-what-to-say-instead/comment-page-1/#comment-9988 Cliff Tyllick Mon, 26 Sep 2011 18:10:25 +0000 http://www.blue-ferret.com/?p=258#comment-9988 Chris, I followed that discussion but held back from chiming in. It was an interesting and, in many ways, productive discussion. But the first time I saw the label "Thought Leadership," the meaning that flashed to me was "Mind Control." From that point on, I could neither shake that concept from my mind nor take the discussion seriously. But now that you've brought up the notion of "thought follower," Chris, I have a clearer mental image for all those who would consider themselves to be a Thought Leader. I see them as the Head Sheep. Or, better yet, the Lead Lemming. After all, wherever we're going, someone's got to be out in front. ;-) Chris, I followed that discussion but held back from chiming in. It was an interesting and, in many ways, productive discussion.

But the first time I saw the label “Thought Leadership,” the meaning that flashed to me was “Mind Control.” From that point on, I could neither shake that concept from my mind nor take the discussion seriously.

But now that you’ve brought up the notion of “thought follower,” Chris, I have a clearer mental image for all those who would consider themselves to be a Thought Leader.

I see them as the Head Sheep.

Or, better yet, the Lead Lemming.

After all, wherever we’re going, someone’s got to be out in front. ;-)

]]> Comment on Why “Best Practices” Need to Go Away by How to Create Your Own BOGs : Blue Ferret Communications http://www.blue-ferret.com/why-best-practices-need-to-go-away/comment-page-1/#comment-9982 How to Create Your Own BOGs : Blue Ferret Communications Thu, 25 Aug 2011 19:20:34 +0000 http://www.blue-ferret.com/?p=237#comment-9982 [...] month I wrote a post about the term “best practices.” How too many businesses use it instead of detailing how they do things, expecting their readers to [...] [...] month I wrote a post about the term “best practices.” How too many businesses use it instead of detailing how they do things, expecting their readers to [...]

]]> Comment on Does Your Online Sales Approach Match Your Customers’ Level of Need? by tankini http://www.blue-ferret.com/does-your-online-sales-approach-match-your-customers-level-of-need/comment-page-1/#comment-9973 tankini Sat, 23 Jul 2011 10:05:15 +0000 http://www.blue-ferret.com/?p=119#comment-9973 I appreciate well-written and informative content. This article shows the writer's knowledge of the subject matter as well as masterful writing skills. I enjoyed this article and will return for more very soon. Thank you. I appreciate well-written and informative content. This article shows the writer’s knowledge of the subject matter as well as masterful writing skills. I enjoyed this article and will return for more very soon. Thank you.

]]> Comment on I’m Turning My Blog Into a “Clear Content How-To” by Chris W. http://www.blue-ferret.com/im-turning-my-blog-into-a-clear-content-how-to/comment-page-1/#comment-9885 Chris W. Fri, 06 May 2011 19:50:20 +0000 http://www.blue-ferret.com/?p=201#comment-9885 A very good point. Navel-gazing is easy to do in a blog. I know this topic interests ME...but will it interest my audience? From the conversations I have, on both sides of the client/prospect fence, I think that's a resounding "yes." Lots of people know about the unclear/dull/cookie-cutter content problem. But the most popular answer I get to, "What do you want to do about it?" is "I don't know." Time to fix that. Thanks for the luck! Always useful stuff, that. A very good point. Navel-gazing is easy to do in a blog. I know this topic interests ME…but will it interest my audience? From the conversations I have, on both sides of the client/prospect fence, I think that’s a resounding “yes.”

Lots of people know about the unclear/dull/cookie-cutter content problem. But the most popular answer I get to, “What do you want to do about it?” is “I don’t know.”

Time to fix that.

Thanks for the luck! Always useful stuff, that.

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