Copywriting & SEO Services
I specialize in creating website content.
Have you ever come across a website shoveling leads into the phone?
What about a newsletter stirring up discussion among customers?
Or a white paper making someone in the office say, “All the guys are booked up again!”?
Want to?
Online Copy Writing
“Copy” means the text on your website. It’s what persuades readers to become clients.
See, out on the Web, you aren’t face-to-face with a customer. Only your words are. So your copy must persuade each customer that:
- You are trustworthy
- You are reliable
- You can fix their problem.
All of this, sight unseen. Can you do it with just words?
Yes, you can. With copywriting.
Want an example of how persuasive website copy is? Take a look at this.
Weird, huh? This is a friend’s homepage with all the copy removed. Can you tell why you’d want to do business with them? Can you even tell what they do?
(His actual homepage is here: http://www.b2bgathering.com . )
That’s the power writing has on the Web. That’s the power Blue Ferret Communications brings you. Web copy which builds you an audience of your ideal customers. Websites that compel visitors to act the way you want them to.
Here are a few ways I distinguish myself as a Web copy writer. I give you:
1. The conversational copy style people WANT to read online. No Corporate-Speak to confuse and drive off potential customers here!
2. Product/Service descriptions in the everyday language customers relate to.
3. Website content that pulls your audience in.
Have a look at my “Project Types/Specialties” section below to see what projects I take on. Then Contact Me for an initial conversation (always free).
Organic SEO
Copywriting is getting people to do what you want. SEO is getting people to go where you want them. SEO Copywriting, then, is a way to guide visitors through your website until they become customers.
Unless specified, all my online copywriting projects include organic SEO. I will ask you for primary key phrases during our initial conversations. These describe what you do, and more importantly, what your ideal customers will search for.
If your current website isn’t doing well in the search engine listings, let me edit your copy for a stronger SEO position. Organic SEO helps ranking by adapting the text for easier reading, and inserting descriptions (known as “metadata”) which help search engines properly categorize each webpage.
Like copywriting, SEO changes all the time. Consider reviewing your SEO rankings every quarter. And update your website at least as often. If you need someone to handle both, Contact Me and specify “SEO Project” in the subject line.
Communication Strategy
Reader attention is so scattered now, giving a message and waiting for responses doesn’t work. You need a proactive strategy governing how you communicate with your audience. Or you won’t sell.
Blue Ferret Communication Strategies use your website to centralize online marketing around. My focus is helping you build a relevant audience, who you keep in touch with regularly. Studies show that people become interested enough to buy after Communication Attempt #5. Get there with a long-term Communication Strategy. Contact Me to get started.
Speaking
I am available for speaking engagements at your offices. I speak about:
- Writing website copy that persuades
- Ways to market online
- Wow to approach SEO while you develop your website
And more. If you’re interested in understanding the science behind writing for the Web, contact me to arrange an engagement.
PROJECT TYPES/SPECIALTIES
Many companies let opportunities slip the more they grow. Opportunities you could easily seize on if you had the eye (and content) for them.
Consider marketing projects like these to flesh out your sales arsenal (and bank accounts):
- Case Studies - Tell stories of your past successes. Watch customers gather round.
- Conversational Website Content - A steady stream of website content is the hands-down most powerful way to build authority in your industry. And clientele.
- White Papers - The ultimate lead generation tool. Use these to reach literally dozens of niche audiences.
- Email Blasts (E-Blasts) - Short, punchy emails intended to sell. And they do.
- Datasheets - One-page sheets showing customers all the value they get out of one of your technical products/services. At a glance.
- Sales Sheets - Almost the same thing as a datasheet, but for non-technical subjects or audiences.
- Newsletters/Blogs - Build and retain an audience. Attract media attention. Create profitable long-term relationships.
Just so you know, these are my most-requested project types. If the project you want isn’t listed, Call Me Anyway. If I feel I can help you, you’ll be glad you did.
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