FAQ - Blue Ferret Communications

What is Blue Ferret Communications?

Blue Ferret Communications is a professional Web writing & communication services company. I write content for websites, help you get that content ranked well in search engines, and then help you create marketing for the audience that develops.

Where did this ‘Blue Ferret’ thing come from?

See my About Chris page. Check under “What Does ‘Blue Ferret Communications’ Mean Anyway?”

What the heck do you mean by “website content?”

“Content” stands for the information you present on your website. Text, graphics, data. Most commonly it refers to the text, like what you’re reading now. This is hands-down the most valuable part of your website. If you have no words on the page, how can you sell to anyone?

Are you a tech writer?

Yes and No. Yes, I write technical material (in fact, I used to be an IT administrator). However, I don’t advertise that as often because I don’t get as many requests for it as I do for Web writing. If you do need documentation or a manual though, don’t hesitate to ask!

What do you specialize in?

Blue Ferret specializes in Web writing and Organic SEO. Examples include: website content, email newsletters, blogs, white papers, and case studies. I like to say, ‘I write to inform, because without information, there’s no sale.’

Do you write other stuff besides Web copy?

Of course! A writer is, by my definition, someone who’s inherently flexible on types of writing and the audiences it’s intended for. Not sure if I do something? Ask! I’m not hesitant about saying, “I don’t think I would be a good fit for you there. Let me find you someone who is.” I keep in contact with several other good writers of varied skillsets for this very reason.

Honestly, I’m not the best at the real ‘hardline’ ad copy. I prefer writing for lead generation and assisting with sales - the necessary stepping-stones for any close. My writing equips you to make your sale.

Do you copyright products?

I get asked this one every time I go out. The answer’s no, that’s a different kind of ‘copyright’. It’s easily understandable - the words sound identical when spoken. However, we do not offer any copyright services. Copyright for all our work transfers to our clients upon payment and completion of the project. If copyrighting is what you’re looking for, please visit the US Copyright Office at this link. US Copyright Office.

Anyone can write our stuff; why should we hire you?

Anyone can boil water. Why do we go out to eat?

This is THE most irritating question any writer can hear. Especially because it’s flat-out wrong. Let me share this statistic with you:

9 out of 10 businesses fail.

NINE out of TEN. Do you want your business to be one of the nine? Of course not…you want it to be #1.

Why do so many businesses fail? Many do because they waste money on lead generation & marketing that doesn’t draw in sales. Or they talk all about themselves, and nothing about their customers. When was the last time you said to yourself, “Wow, this company sure likes to talk about how great they are. I should buy from them.”?

Fact is, professional, targeted writing is THE difference between people glancing at your marketing and walking past - and grabbing the phone to call you.

Want another way to look at this problem? Read “A Yummy Justification for Copywriting,” one of my most popular blog posts.

What are your rates?

I prefer to quote by the project, since each client is different. Each project quote is based on estimated hours, project fees, and amount of material necessary. If you want a quote for your upcoming project, you’re welcome to E-mail me and ask. No obligation.

Okay, I’m sold. How do we start?

Thank you! Please check my Contact page for my phone number and email address. Quickest way to get a hold of me is by my cellphone, and email after that. I respond to all emails within 24 hours. Want a quote? Send me the particulars - same time frame applies.

If you have a question that wasn’t answered here, please e-mail me.

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