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	<title>Blue Ferret Communications</title>
	<link>http://www.blue-ferret.com</link>
	<description>Helping B2B Companies Get More Usefulness out of Professional Web Writing</description>
	<lastBuildDate>Fri, 30 Jul 2010 23:44:33 +0000</lastBuildDate>
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		<title>How (and Where) Will Skimping on Content Cost You?</title>
		<description><![CDATA[
			
				
			
		
You may have sacrificed your website&#8217;s greatest strength.
I know, I know.  You needed to save money.  The go-live deadline was breathing down your neck like a rhino with halitosis.  Clients are complaining.  Just get the site up, we need X Y and Z!
So you went ahead and did it.
You skimped on [...]]]></description>
		<link>http://www.blue-ferret.com/how-and-where-will-skimping-on-content-cost-you/</link>
			</item>
	<item>
		<title>I Have a Guest Post at CMI on Content Editing!</title>
		<description><![CDATA[
			
				
			
		
Part of the reason I haven&#8217;t blogged here lately is because I was writing up a guest post for the Content Marketing Institute.  (Okay, and working too.  That tends to take up time.)
And now that guest post is up!  Observe:
How to Avoid a Never-Ending Edit Cycle (The Dangers of &#8220;Just a Few [...]]]></description>
		<link>http://www.blue-ferret.com/i-have-a-guest-post-at-cmi-on-content-editing/</link>
			</item>
	<item>
		<title>What is the Goal of Your Content?</title>
		<description><![CDATA[
			
				
			
		
A question every web writer &#8211; and every web writer&#8217;s client &#8211; should ask
While sloughing through post topics, I glanced at Twitter.
A tweet came through from Lorraine Thompson, @WritersKitchen &#8211; itself a retweet of Nick Usborne&#8217;s, who posted a link to the Web Content Strategy Blog titled An Interesting Content Manifesto.
(Why am I thinking of [...]]]></description>
		<link>http://www.blue-ferret.com/what-is-the-goal-of-your-content/</link>
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		<title>Why is Content Creation &#8220;Someone Else&#8217;s Problem&#8221; When &#8220;Anyone Can Write?&#8221;</title>
		<description><![CDATA[
			
				
			
		
I went to the Web 2.0 Expo in San Francisco yesterday.  Had a good time &#8211; talked with all sorts of people, listened to some presentations.  I was even surprised by a few things coming up soon in IT.
But one thing stuck out.  As far as I could tell, I was the [...]]]></description>
		<link>http://www.blue-ferret.com/why-is-content-creation-someone-elses-problem-when-anyone-can-write/</link>
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		<title>6 Questions to Ask 30 Days AFTER Your Marketing Campaign Starts</title>
		<description><![CDATA[
			
				
			
		
I thought about writing a long article today.  Then I remembered that my audience knows a thing or two about marketing in the first place.
So I decided on a short &#8220;reminder&#8221; post today.  Reminders on what you should check after your marketing campaign starts (not before!).

Is our marketing working?
(Are you getting anything like [...]]]></description>
		<link>http://www.blue-ferret.com/6-questions-to-ask-30-days-after-your-marketing-campaign-starts/</link>
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