http://www.blue-ferret.com We ferret out the words that attract you sales! Mon, 21 Jul 2008 22:59:16 +0000 http://backend.userland.com/rss092 en Damage Control: A Written Answer to a Business Disaster 7-21-08 By Chris Williams Blue Ferret Communications chris@blue-ferret.com www.blue-ferret.com Most people think copy writing belongs in ads, on brochures, etc. Heavy promotion, chock-full of sales slogans. Oh, and for filling webpages with jargon, so they don't look empty. I've always believed writing has tremendous power in ... http://www.blue-ferret.com/damage-control-a-written-answer-to-a-business-disaster-case-study/ I include two 'revision rounds' in all my copywriting projects. That way if a client wants to change something, they can see how it looks before deciding to keep it. Somewhere around three-quarters of my requested revisions in the past few years were all the same thing. Trading everyday, ... http://www.blue-ferret.com/why-are-businesspeople-so-scared-of-simple-language/ The 5 Types of Customers You Meet on the Web Chris Williams Blue Ferret Communications June 12, 2006 (originally written) It's easy to think of your market as one big block of people. It's an old print-advertising tactic. It's also irresponsible to use on the Web. A customer could be browsing through your site for ... http://www.blue-ferret.com/the-5-types-of-customers-you-meet-on-the-web/ 3 Website Content Tricks That Keep Small Business Customers Coming Back Chris Williams Blue Ferret Communications June 14, 2006 (originally written) If you looked up "necessary evil" in the Small Business Dictionary, I think there'd be a picture of a website. Small business owners are so busy, a website is often placed deep in ... http://www.blue-ferret.com/3-website-content-tricks-to-keep-small-business-customers-coming-back/ Web Writing..THAT SHOULD NOT BE! By Chris Williams Blue Ferret Communications April 2006 (originally written) Cue the minor-key pipe organ! Call up those webpages! Put the 'appalled gasp' sound effect on standby! The Blue Ferret has gone mad...MAD, I tell you! Well, okay, just peeved. I see the same thing all over the Web, every ... http://www.blue-ferret.com/web-writing-that-should-not-be/ The Brochure Dump Why Recycling Brochure Copy Is A Bad Idea for Websites By Chris Williams February 15, 2006 (originally written) "So what do we put on the website?" "Oh, let's just toss the brochure copy in there and throw it up on the Web." AGH! If only I carried a rolled-up newspaper, and humans were ... http://www.blue-ferret.com/the-brochure-dump/