I Have a Guest Post at CMI on Content Editing!
Part of the reason I haven’t blogged here lately is because I was writing up a guest post for the Content Marketing Institute. (Okay, and working too. That tends to take up time.)
And now that guest post is up! Observe:
How to Avoid a Never-Ending Edit Cycle (The Dangers of “Just a Few More Changes”)
Who should read this?
- Content Writers, Freelance or Staff
- Marketing/Marcom Managers
- Smart Companies Who Use The Above
Why?
It’s a reminder about edits. Specifically, why marketing pros should keep the edit cycle in mind. Why you should have a policy when it comes to every edit cycle. And, in case that doesn’t work and you’re stuck in an endless back-and-forth of “just a few more changes,” how to break that cycle and still come out with content intact.
My sincere thanks to the Content Marketing Institute (and Michele Linn in particular) for being so open and helpful. If your job has anything to do with the creation, publication and online marketing of content, visit www.ContentMarketingInstitute.com for a heap of helpful posts. With more to come (including from yours truly!)
I'm Chris Williams. I write website content, case studies, white papers and email marketing. (SEO included.) I've been a professional Web copywriter since 2002.
Chris,
Your post provided some great tips on improving the process by reducing editing time, which I know is helpful to anyone creating content. Many thanks for your great contribution and the shout out!