Content Writing, Strategy, & Management from Blue Ferret Content

Get Your Content Written in Human

Looking for relevant, reliable content creation? You're in the right place.

Ever gone to a company’s website, looked at the content, and thought, “...is this English?”

You read the homepage twice and still don’t know what they do. You have no idea what an “actualized gamification platform” is (I really saw this once). Soon you just click Back and go looking for another solution.

Don't let your readers do this to you! Hire me to write your content instead!

I'm Chris Williams. I create content "written in Human."

It's my way of saying, content written for easy human understanding. Like the content you're reading right now.

Over the past 10 years I've written everything from technical manuals to websites. Blog posts to white papers. UX copy to job postings.

And while I love the variety, I do have a few favorites.

My Content Specialties

Organized by buyers journey stage.

Strategy

Content Strategy Framework—I help you build and stick to a content marketing plan. So you beat out all the competitors who don't have a plan.
Buyer Personas
Email Workflows
SEO
Audience Targeting
Social Media Strategy

Stage: Awareness

Blog Posts—I've created & maintained high-traffic niche blogs since 2011.
White Papers—As lead magnets or authority pieces, white papers are tough to beat.
eBooks
Webpages—High-Quality content using language & voice already familiar to your customers.
Digital Ads
Educational Content—My content has reduced support questions/tickets by 50%.

Stage: Interest

Solution Pages
Product/Service Pitch Decks
Solution Emails
Reference Guides—One of my favorite 'technical content' items to create.
Email Newsletters—My newsletters have pulled in up to 65% open rates!

Stage: Consideration

Case Studies—One of my favorite ways to tell a business story! I'm particularly good at translating technical successes into reader-engaging stories.
Testimonials
Data Sheets

Stage: Decision

Product/Service Literature
Documentation—I've documented everything from cloud server setup procedures to defense technology maintenance.
Demo Material

Retention/Ongoing Relationship

Training Material
Special Offer Emails
Renewal Notices
Analytics-Based Revisions for Buyer Personas & Audience Targeting
Social Media Engagement

Are you from a tech company, startup, or other B2B business?

I'd love to talk with you about your next content marketing/strategy project. Please click the button to get in touch.

(Your email address is never shared, sold, bartered for Girl Scout cookies, or used as a fishing lure.)

Email Me

About "The Blue Ferret"

Content = Stories You Tell Your Customers

Content Marketing is about telling stories. Stories about what you do. Stories about your customers. How I came up with "Blue Ferret" is one such story.

When I started freelancing, I wanted a name people would remember. But one that would also stand out. Professional and memorable. Research led me to "business colors" - how colors are perceived in business communications. Red, for instance, indicates passion, fast-paced action, and emergency. Blue on the other hand indicates professionalism and intellectualism.